• October 25, 2026
Novita Lab Grown Diamonds Story A Different Diamond Journey

Novita Lab Grown Diamonds Story A Different Diamond Journey

A diamond engagement ring can be a very personal purchase. The style, price and quality of the diamond can play a big role. However, traditionally natural diamonds have been the go to gemstone in jewellery stores. Now, there are new alternatives that offer a near identical look and quality in terms of performance.

Novita lab grown diamonds story were founded by Iris Arnold and specialise in lab grown diamonds and luxury jewellery. This helped to bring lab grown diamonds to the masses.

Now in Malaysia, there is another alternative to engagement rings, wedding rings and diamonds for special occasions.

How Novita Lab Grown Diamonds Got Their Start

Novita Diamonds (2019) were founded by Iris Arnold (Founder and CEO). Novita wanted to create jewellery that didn’t use mined diamonds.

Instead they wanted to create jewellery using lab grown diamonds.

The main idea behind Novita’s start was to ensure that customers could have beautiful diamond jewellery but with more control over the cost.

As lab diamond became more popular, Novita started to grow internationally including Malaysia.

Their official story says that they have been involved in the lab diamond market from the start. Iris herself has commented on her desire to bring diamond jewellery to more people while keeping its sentimental value.

Why Novita Chose Lab Made Diamonds

An important consideration for Novita was the origin of the diamond.

Lab made diamonds aren’t fake. They have a crystallised carbon structure. In terms of chemical composition, hardness and appearance they are almost identical to natural diamonds.

The difference is how they are produced. Natural diamonds are formed under the ground. Lab made diamonds are produced in a controlled environment.

There are two well-known methods for creating lab diamonds;

Chemical Vapour Deposition (CVD)

Chemical Vapour Deposition (CVD) – Uses gases with carbon to help form the diamond material onto a small diamond seed.

High Pressure High Temperature (HPHT)

High Pressure High Temperature (HPHT) – Carbon is placed under extreme pressure and temperature to create diamonds crystals.

Both can create diamonds that are suitable for luxury jewellery. The Gemological Institute of America confirms that lab diamonds can be identified by trained laboratories using specialised equipment.

It can give customers more options on diamond size, look and price.

Novita Diamonds in Malaysia

Malaysia has a strong culture surrounding jewellery. Whether it be for your wedding, engagement, anniversary or family celebration.

However, it is often important to compare different diamonds. It can be important to know what certification the diamond has and how it looks.

By using Novita lab grown diamonds story you can look at lab diamond options including engagement rings, wedding rings and other jewellery designs.

You will also have the option to look at select diamonds in person in Kuala Lumpur. This can be useful as not all diamonds can be seen in the same way in images.

You can also see how the size of the stone will work with the type of ring you want.

What to Look For in Quality Diamonds

A larger diamond isn’t always better. You may find that two diamonds of the same carat can look quite different depending on their proportion.

When looking at lab diamonds you should know what to look for in terms of the 4Cs;

Cut & Light

The cut of the diamond will affect how light reflects and bounces back. A well proportioned diamond will look lively and bright. Whereas a diamond with poor proportions may not look as appealing.

Colour & Clarity

The colour grade will show if there is any obvious colour. The clarity shows internal characteristics.

Not all customers will want the highest grade. Some differences are hard to spot without magnification.

Carat & Certification

Carat is a measurement of the weight of the diamond.

Having independent reports from well known gemological institutes can help you understand what you are buying. Make sure to look at the actual grading certificate and confirm that it is a lab diamond.

A New Way to Think About Engagement Ring Budgets

Novita’s story with lab diamonds also ties into changing attitudes about spending on engagement rings.

While an engagement ring can be a meaningful purchase, it is still important to consider your budget for your wedding, home and general financial commitments.

Lab diamonds tend to be cheaper than mined diamonds. This means you can look at different sizes and settings without going over your planned budget.

However,

You should look at the overall price of the jewellery. The quality of the metal, craftsmanship, warranty and after sales support.

It is also important to know that lab diamonds shouldn’t be bought with the idea that they will hold their value well.

Transparent Purchases

Lab diamonds don’t require mining of the diamond however they do require electricity, equipment and other resources to create.

Depending on how they are manufactured and what energy is used, they can have an impact on the environment. Just because they are lab created diamonds doesn’t mean they are carbon neutral or have no impact on the environment.

This is why it is great to have transparent information.

Novita Diamonds in Malaysia have some great questions to ask such as where was it created? Is there independent grading information? What documents come with the purchase?

This will help you make an informed decision.

Finding the Right Jewellery for the Occasion

Engagement rings are just one option. There are also wedding rings, diamond earrings, necklaces and anniversary jewellery.

The style of the jewellery can also be very important. Solitaire rings will highlight the centre stone. Whereas halo rings will have a different look. The type of metal will also change how it looks. Yellow Gold, White Gold, Rose Gold & Platinum.

The benefit of Novita’s range in Malaysia is that you can look at your options. This can help you make an informed decision based on your preferences and budget.